Just before Christmas I opened my inbox and was disturbed to see this intriguing offer from Oxfam. It was part of a drive to boost sales of Oxfam gift cards. These are cards that you give to someone to explain that as a present to them you have given a gift to a needy person …
It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …