Tag: digital

Listen up: you need a contact strategy

 It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …

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McKinsey highlights value of digital technology in helping change

Nice short article on McKInsey.com this month which highlights the value that digital approaches can add to the responsiveness of organisations and the effectiveness of change initiatives. Takes a healthy broad view of what constitutes change management and focuses down on how it impacts behaviour.