As we enter the third week of the latest Israeli assault on Gaza and the bloodshed rises to over 1400 civilians on the Palestinian side, you wonder whether it can only be the horrified stadium of global observers who are asking how the assault can possibly help secure any real change. The Israelis say that …
How many times do you find a difficult conversation with someone provoking this feeling inside. A person can be so awkward and so militant that sometimes it is the only question that we are left with as reason seems to vacated the discussion completely! We all know conversations that rise to this incredible level of …
We like labels. The longevity and attraction of many of our favourite brands testifies to this and as every marketeer knows the label carries a lot of meaning. If you research what consumers think about Coca-Cola you will see people ascribe all manner of associations and values to the brand on top of its physical …