It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …
I was in California this Easter and drove the second most popular tourist attraction in the USA, The Big Sur: a fantastic stretch of coastline south of San Francisco with spectacular coves, cliffs and the occasionally very large gorge that Route 1 needs to cross. It would be impossible to drive down this coast without the presence of …