Just before Christmas I opened my inbox and was disturbed to see this intriguing offer from Oxfam. It was part of a drive to boost sales of Oxfam gift cards. These are cards that you give to someone to explain that as a present to them you have given a gift to a needy person …
It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …
In keeping with change that engages both the inner person and outward actions, I was interested to see the Centre for Creative Leadership article on ‘Mediated Dialogue’. The article highlights the value of using structured dialogue around objects as a means, especially early in the process of change, to build understanding and insight. These might be …
Think of the last important item that you bought and why. For me it was a spiral cutter (I quite like cooking…). When I bought it I searched for a product that would match my needs (to cut vegetables into various forms of spiral, to be easy to clean, to be small enough to hide …